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MoxieDot Kelsey Jones services

Got a Small Budget? Go For the Human Element

When smaller company Super-Pharm wanted to compete with giants like Gillette when it comes to their line of M6 razors, they teamed up with Israeli agency BBR Saatchi & Saatchi to produce an advertising piece that gets notice. What do you do when you have a small...

Why Nostalgia Marketing Works

A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a...