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Does Being Overweight Affect Your Career?

Do my colleagues take me less seriously since I’ve gained weight? This question is something I’ve asked myself in the darkest corners of my mind. Ever since I gained about 30 pounds over my “happy weight,” I’ve known that I’m not portraying myself in the best light possible. This feeling of apprehension over how I present myself does certainly bleed into what I do professionally, especially when it comes to speaking at conferences. There’s an article that came out a few months ago that has been sticking in my mind ever since I read it. It was an interview that Business Insider did with Michelle Mone, a British multi-millionaire who owns several of her own companies. She claims that after she lost weight, her businesses became more successful. Here line of reasoning is this: “How I look reflects on my brand,” Mone told Business Insider in an interview…”I can’t go out there with greasy hair, spots, no makeup, and [as a] size 22. A brand can’t sing from the rooftops if the owner is walking around looking horrendous,” Mone said. While perception certainly differs from person to person, there has been some studies to back up the suspicion that people are going to judge or stereotype you based on your weight. This is a proven fact, and one that affects men just as much as women: Just take a look at this WSJ article from 2010: Separate studies of 11,253 Germans and 12,686 U.S. residents led by Timothy A. Judge of the University of Florida found very thin women, weighing 25 pounds less than the group norm, earned an average $15,572...

I’m Speaking at #Pubcon 2015!

I’m happy to announce that I’ll be speaking at Pubcon again this year! I’m covering Video and Podcast Marketing on Thursday with Greg Jarboe, Robert Riggs, and myself presenting. Because I’ve run the Marketing Nerds podcast for almost the entire last year (the first year of its existence), I feel like I’ve learned so much about podcasting. Video has also been something we are experimenting with with Search Engine Journal’s webinar series and we’ve even tried native video on Facebook. The description of our Pubcon session is, Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for audio, video, flash, and other embedded content. We will look at listings for various sources, including traditional search engines and multimedia engines, such as YouTube. Each presenter will have 10-15 minutes to do their presentation, followed by a Q&A. Here’s a working outline of what I’ll be covering: “Your Media Guests and Audience Are Your Best Social Network,” where I discuss tips and strategies on how to best leverage your podcast/video guests’ networks to get more exposure for your content. The other part will focus on making social sharing and outreach as easy as possible for your audience, so they will become impassioned promoters of your content. Want to Come? If you want to attend Pubcon, use my speaker promo code for a 15%...

How to Improve Your #Marketing With Hashtags

Hashtags have become an integral part of our modern culture. Twitter introduced this as a keyword search feature in 2009. Now, it has become very popular in social media and it can be seen in people’s posts everywhere. It acts as a conversation starter and unifies people who talk about the same idea. Also, it organizes similar content, enabling people to search similar ideas using the keywords in the hashtag. Companies have utilized and optimized the use of hashtags in their engagement in social media. Simply Measured, a Social Analytics company, made a study on the world’s top 100 brands (Interbrand 100) and their Twitter activity. They found out that 67% of their tweets contain at least one hashtag. Through this, they let their consumers create a community centered in their product and effectively increase the scope of their market. It cannot be denied that hashtags have become relatively useful in marketing. If you are an entrepreneur who is just starting out or you have been in the business for a long time, you cannot ignore social media marketing as a large part of your market can be found online. Here are some tips to improve your exposure and engagement with hashtags: When creating a brand hashtag, use either your company name, your most popular product, or a tag line that you want your consumers to be familiar with. Make sure people can remember your brand hashtag with ease. You can also use this to interact with consumers’ inquiries. Monitor trending hashtags and use them to creatively market your product. Find out what your market is talking about. Use common...