(913) 732-7909 kelsey@moxiedot.com
Got a Small Budget? Go For the Human Element

Got a Small Budget? Go For the Human Element

When smaller company Super-Pharm wanted to compete with giants like Gillette when it comes to their line of M6 razors, they teamed up with Israeli agency BBR Saatchi & Saatchi to produce an advertising piece that gets notice. What do you do when you have a small...
Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a...
I’m a Judge For The 2015 US Search Awards

I’m a Judge For The 2015 US Search Awards

For the second year in a row, I’m pleased to announce that I’m again a judge for the US Search Awards. The Awards are again being held in conjunction with Pubcon Las Vegas, taking place October 5-9. We went last year and had a blast. The judging...
3 Key Benefits of Using Humor in Your Writing

3 Key Benefits of Using Humor in Your Writing

Humor is something that isn’t usually offered as a concrete strategy for writing. Usually humor is an after-thought or something that happens naturally, However, if you already have the ideas and know you can pull it off without coming across as cheesy or fake, humor...
10 of My Favorite Tips About Writing

10 of My Favorite Tips About Writing

Sometimes writing is hard. There’s just no way around it. Here are 10 of some of the ways that have helped me either start writing in the first place, or to add more flourish to my pieces that are coming up short. Use the free Hemingway app. You paste in your...
SXSWi 2015 Recap

SXSWi 2015 Recap

Better late than never, right? So I went to SXSWi 2015 about a month ago, and it was much to take in, it feels like it was months ago. Here’s all the recaps that Debbie and I did for Search Engine Journal for SXSWi sessions and keynotes: Gary Vaynerchuk and Jack...
Landing Your First Job in the Tech Industry

Landing Your First Job in the Tech Industry

As computers become increasingly important in today’s world, the need for people who are capable of installing, programming and repairing them has become vital to the success of numerous industries. Thus, the field of Information Technology has rapidly become...