Nov 25 2014


It’s hard to say if the ascendency of YouTube as a music delivery platform was foreseen by its founders. Surely they imagined that music videos would find their place on the platform, but the widespread primacy of audio tracks without significant or important video content may have been surprising. Whether or not that was actually

Nov 19 2014

Giving Feedback: Say What Needs to be Said

One thing I see that is common among digital marketers (especially the inexperienced ones) is the tendency to not give honest feedback, or to remain passive so everything remains the same. Part of being a good marketer is sticking up for best practices, as well as your own opinion when you notice something that isn’t

Nov 14 2014

How Boolean Search Improves Your Social Media Monitoring

Do you search for information on social media? Did you know that Boolean search isn’t just for search engines? Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users. In this article I’ll

Nov 11 2014

How to Build Your Credibility by Answering Questions

Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you cananswer questions from fans, customers and even strangers to build your credibility as a recognized resource. Why Write Content That Answers Questions? One of

Nov 6 2014

Five Reasons Podcasts Are Worth Your Time

Ever since Search Engine Journal introduced our new podcast, Marketing Nerds, we’ve been having an awesome time getting guests, covering all kinds of topics (from freelancing to Google penalties), and learning more about podcasting along on the way. Here’s some of what I’ve learned about podcasting since we’ve embarked on our weekly podcast journey. It’s

Oct 30 2014

marketing e-books from kelsey jones and moxielabs

I’m excited to announce that my second e-book, How to be Awesome at Social Media Giveaways, is now live on Amazon! The book is about 50 pages and is currently $2.99 for Kindle.   Some of the main topics covered in the book include: Basic strategy for contests on Facebook, Twitter, and Instagram What types of audiences

Oct 30 2014

New Study Shows Trade Shows Generate Highest Quality Leads

In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation Benchmark IndustryView 2014, it also found that referral, search engine, and email

Oct 28 2014

The Formula by Luke Dormehl book review

Disclosure: I was sent this book to review. All opinions are my own and I didn’t receive compensation.  When I was contacted to possibly review The Formula: How Algorithms Solve All Our Problems…And Create More by Luke Dormehl, I said yes because analytics are something I know the basics about (due to my work in SEO and

Oct 15 2014

us search awards 2014

I think I’m finally just now fully recuperated from Pubcon now, and I got back Friday. I had a blast meeting a ton of people in person that I hadn’t before (but have talked to through email and social media). I also loved spending so much time with my team at Search Engine Journal. I

Oct 7 2014

kcsem kelsey jones

I had a great time speaking at KC SEM last week! The topics I discussed were: Editorial Guidelines Saying “Yes” or “No” to Guest Blog Pitches Building Community Engagement Why Branding Matters to Your Editorial Strategy It was a longer version of the talk I’m giving at Pubcon in Last Vegas this week.   I’m

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