(913) 732-7909 kelsey@moxiedot.com
Does Being Overweight Affect Your Career?

Does Being Overweight Affect Your Career?

Do my colleagues take me less seriously since I’ve gained weight? This question is something I’ve asked myself in the darkest corners of my mind. Ever since I gained about 30 pounds over my “happy weight,” I’ve known that I’m not portraying myself in the best light possible. This feeling of apprehension over how I present myself does certainly bleed into what I do professionally, especially when it comes to speaking at conferences. There’s an article that came out a few months ago that has been sticking in my mind ever since I read it. It was an interview that Business Insider did with Michelle Mone, a British multi-millionaire who owns several of her own companies. She claims that after she lost weight, her businesses became more successful. Here line of reasoning is this: “How I look reflects on my brand,” Mone told Business Insider in an interview…”I can’t go out there with greasy hair, spots, no makeup, and [as a] size 22. A brand can’t sing from the rooftops if the owner is walking around looking horrendous,” Mone said. While perception certainly differs from person to person, there has been some studies to back up the suspicion that people are going to judge or stereotype you based on your weight. This is a proven fact, and one that affects men just as much as women: Just take a look at this WSJ article from 2010: Separate studies of 11,253 Germans and 12,686 U.S. residents led by Timothy A. Judge of the University of Florida found very thin women, weighing 25 pounds less than the group norm, earned an average $15,572...
I’m Speaking at #Pubcon 2015!

I’m Speaking at #Pubcon 2015!

I’m happy to announce that I’ll be speaking at Pubcon again this year! I’m covering Video and Podcast Marketing on Thursday with Greg Jarboe, Robert Riggs, and myself presenting. Because I’ve run the Marketing Nerds podcast for almost the entire last year (the first year of its existence), I feel like I’ve learned so much about podcasting. Video has also been something we are experimenting with with Search Engine Journal’s webinar series and we’ve even tried native video on Facebook. The description of our Pubcon session is, Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for audio, video, flash, and other embedded content. We will look at listings for various sources, including traditional search engines and multimedia engines, such as YouTube. Each presenter will have 10-15 minutes to do their presentation, followed by a Q&A. Here’s a working outline of what I’ll be covering: “Your Media Guests and Audience Are Your Best Social Network,” where I discuss tips and strategies on how to best leverage your podcast/video guests’ networks to get more exposure for your content. The other part will focus on making social sharing and outreach as easy as possible for your audience, so they will become impassioned promoters of your content. Want to Come? If you want to attend Pubcon, use my speaker promo code for a 15%...
How to Improve Your #Marketing With Hashtags

How to Improve Your #Marketing With Hashtags

Hashtags have become an integral part of our modern culture. Twitter introduced this as a keyword search feature in 2009. Now, it has become very popular in social media and it can be seen in people’s posts everywhere. It acts as a conversation starter and unifies people who talk about the same idea. Also, it organizes similar content, enabling people to search similar ideas using the keywords in the hashtag. Companies have utilized and optimized the use of hashtags in their engagement in social media. Simply Measured, a Social Analytics company, made a study on the world’s top 100 brands (Interbrand 100) and their Twitter activity. They found out that 67% of their tweets contain at least one hashtag. Through this, they let their consumers create a community centered in their product and effectively increase the scope of their market. It cannot be denied that hashtags have become relatively useful in marketing. If you are an entrepreneur who is just starting out or you have been in the business for a long time, you cannot ignore social media marketing as a large part of your market can be found online. Here are some tips to improve your exposure and engagement with hashtags: When creating a brand hashtag, use either your company name, your most popular product, or a tag line that you want your consumers to be familiar with. Make sure people can remember your brand hashtag with ease. You can also use this to interact with consumers’ inquiries. Monitor trending hashtags and use them to creatively market your product. Find out what your market is talking about. Use common...
Got a Small Budget? Go For the Human Element

Got a Small Budget? Go For the Human Element

When smaller company Super-Pharm wanted to compete with giants like Gillette when it comes to their line of M6 razors, they teamed up with Israeli agency BBR Saatchi & Saatchi to produce an advertising piece that gets notice. What do you do when you have a small budget that is pennies compared to the million-dollar budgets of the big companies? Go for the human element. In this ad, Amit is a father, son, and husband who has had his same beard for about fourteen years. He teams up with M6 to shave it all off. It will be the first time his children AND wife have EVER seen him without a beard. Side note: Can you imagine never seeing the man you marry with a clean-shaven face the entire time you’ve known him?! The piece does an amazing job of both showcasing Amit’s feelings about his beard (which was in great shape before he shaved, showing that he took care of it) and then the reactions of his family after he shaves it off. The mentions of the M6 razor are there, but without overshadowing the focus on the razor. It’s beautifully done. When it comes to your own client’s campaigns (or your own company), what is the human element you can utilize in your campaigns to make an impact without requiring a six or seven-figure budget?   H/T to...
Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

A few weeks ago, I did a webinar on nostalgia marketing, one of my favorite topics. Nostalgia marketing is so effective because it makes the audience: feel nostalgic about their childhood and teen age years feel like they have more in common with the brand recognize a common thread to engage with other audience members feel warm, fuzzy feelings, because you remember things more strongly as kids and teens, due to the developing brain. Want to learn more about nostalgia marketing? Check out the webinar recording below or my long-form post about it on...
Further With Ford 2015: Differences Between Generations X, Y, and Z #FordTrends

Further With Ford 2015: Differences Between Generations X, Y, and Z #FordTrends

This is my second year at the Further With Ford technology conference, which is in its 5th year. The 2015 conference is being held for the first time ever in San Francisco and Palo Alto, at the HP headquarters. Today we are hearing from experts all around technology, from the Lead Designer at SimCity to one of the partners at Beats by Dre. One of the most interesting sessions of the second day of Further With Ford was those on the differences between the last three generations that have the most buying power right now: Generations X, Y, and Z. Here are some of the key differences between these three generations. Generation X and Baby Boomers Don’t like boundaries, which is why the Ford Explorer appealed to them Grew up in a time of innovation– TV Never saw a war in their childhood Entrepreneurial spirit Like decked out cars Saw growth of technology and cell phones Latchkey kids: Were babysat by television Grew up in the 80s mainly Sees cars as status symbols Bought records and CDs Generation Y: Millennials Saw creation of smartphones Credited with bring Obama to office Look up to Zuckerberg and other young billionaires Burned out by trying to be accomplished by the time they reached college Over-celebrated for all accomplishments, even the smaller ones Constructive criticism doesn’t fare well, since many never experienced it growing up Don’t see cars as status symbols Buy digital music for download Generation Z: Under 21 Growing up in an inter-dependent market: Globalization and see news instantly from around the world Dealing with aftermath of global recession, climate change,...
New Ebook: 6 Second Marketing: How Your Business Can Be Successful on Vine

New Ebook: 6 Second Marketing: How Your Business Can Be Successful on Vine

My third Amazon Kindle ebook, 6 Second Marketing: How Your Business Can Be Successful on Vine, is now live on Amazon! Here’s the book’s description: Many brands and businesses are utilizing Vine to showcase their products, company culture, have fun, and interact with their online community. And because it is owned by Twitter, it’s easier than ever to tie into your existing profile and auto-publish to your Twitter feed. In this new Vine marketing e-book, you will learn: The basics of Vine– what is is and how people use it How some businesses are using Vine in their marketing campaigns Important Vine marketing principles that will get your content noticed Have you used Vine for marketing? I’d love to hear your stories, possibly for an updated version of the ebook in the coming years! Shoot me an email on the contact tab or by email: kelsey at moxiedot.com.   Featured image via...
Up to 84 Percent of B2B Marketing Databases Missing Critical Info, New Study Finds

Up to 84 Percent of B2B Marketing Databases Missing Critical Info, New Study Finds

The amount of data missing from marketing databases can lead to missed calls and lost sales. According to the 2015 State of Marketing Data report from NetProspex and dun & bradstreet, on average, just over 40 percent of all B2B marketing contact records were missing a phone number, and about two thirds had “questionable” email records on their prospects and contacts. The Reality of Missing Contact Information The report stresses that missing information is so crucial to address because it can lead to incorrectly optimized campaigns, less-personalized targeting, and a lower rate of engagement and ROI for marketing efforts. Some of the other important missing information the report said many businesses in the study were missing included: Revenue Employe and title information: crucial for getting connected to the right person Website URL Industry information: crucial for proper segmentation and targeting Phone number: for followup and contact Why is Accurate Contact Information so Important? The report mentions that 67 percent of B2B consumers begin their buying and purchasing journey online. In addition, The Economist is cited in study for their findings that the majority of most purchases in the B2B industry will begin (and usually end) online. This is why it’s crucial for businesses to have accurate contact data for the most accurate online marketing campaigns. Besides the information on missing data and online marketing projections, this annual report had some interesting data on B2B companies’ marketing databases, especially their organization habits, the employee demographics associated with collecting and implementing the data, and what is missing from most databases. Over 223 million records were analyzed to compile this report. To download the report, visit the...
I’m a Judge For The 2015 US Search Awards

I’m a Judge For The 2015 US Search Awards

For the second year in a row, I’m pleased to announce that I’m again a judge for the US Search Awards. The Awards are again being held in conjunction with Pubcon Las Vegas, taking place October 5-9. We went last year and had a blast. The judging hasn’t started yet, since they are still taking entries, but the event is so fun and I’m glad it gives visibility to people in our industry. Consider submitting yourself or attending the event if you’ll be at Pubcon. It’s a great time. See you...
3 Key Benefits of Using Humor in Your Writing

3 Key Benefits of Using Humor in Your Writing

Humor is something that isn’t usually offered as a concrete strategy for writing. Usually humor is an after-thought or something that happens naturally, However, if you already have the ideas and know you can pull it off without coming across as cheesy or fake, humor can be a great way to create a closeness with your audience, while also making them feel like they know you. Below are three ways that using your own sense of humor in your writing can benefit your relationship with your audience. Instantly Bonds You and The Audience If your humor touches a chord within your reader, you’ve instantly created a bond that makes you seem more relateable. This is especially the case if you are topic about specific instances or scenarios that you know your readers have likely gone through as well. A good example would be a mommy blogger writing about her first experience with an explosive diaper change or a hiking blogger getting all her food eaten by raccoons. Writing about your own experiences in a humorous light that showcases what you’ve learned, as well as what came up along the way. This can help you create a lasting closeness to your audience, which keeps them coming back for more posts from you. Keeps Readers’ Attention If other readers are anything like me, they enjoy reading humorous posts because it entertains them. Why else would hilarious books like Yes, Please by Amy Poehler and Bossypants by Tina Fey continue to be ones I recommend over and over to my friends and family? These types of books are more memerable because they...