Blog

Oct 30 2014

marketing e-books from kelsey jones and moxielabs

I’m excited to announce that my second e-book, How to be Awesome at Social Media Giveaways, is now live on Amazon! The book is about 50 pages and is currently $2.99 for Kindle.   Some of the main topics covered in the book include: Basic strategy for contests on Facebook, Twitter, and Instagram What types of audiences

Oct 30 2014

New Study Shows Trade Shows Generate Highest Quality Leads

In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation Benchmark IndustryView 2014, it also found that referral, search engine, and email

Oct 28 2014

The Formula by Luke Dormehl book review

Disclosure: I was sent this book to review. All opinions are my own and I didn’t receive compensation.  When I was contacted to possibly review The Formula: How Algorithms Solve All Our Problems…And Create More by Luke Dormehl, I said yes because analytics are something I know the basics about (due to my work in SEO and

Oct 15 2014

us search awards 2014

I think I’m finally just now fully recuperated from Pubcon now, and I got back Friday. I had a blast meeting a ton of people in person that I hadn’t before (but have talked to through email and social media). I also loved spending so much time with my team at Search Engine Journal. I

Oct 7 2014

kcsem kelsey jones

I had a great time speaking at KC SEM last week! The topics I discussed were: Editorial Guidelines Saying “Yes” or “No” to Guest Blog Pitches Building Community Engagement Why Branding Matters to Your Editorial Strategy It was a longer version of the talk I’m giving at Pubcon in Last Vegas this week.   I’m

Sep 30 2014

6 things your competitors can teach you about engagement

I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more successful or relevant in your industry. That being said, there are some areas where you can

Sep 23 2014

Speaking at KC Search Engine Marketing Association September 2014

Exciting news! I will be the main speaker at the September Kansas City Search Engine Marketing Association next Tuesday! I will be doing a longer version of my Pubcon talk, this one titled Content Marketing: Editorial Management for Blogging.  I’ll be covering editorial guidelines, what you need to be an editor, accepting guest bloggers (or not),

Sep 16 2014

when should you send emails or publish blog posts?

A client recently had me do some research on email open rates, as she was planning to introduce a new weekly newsletter to her mailing list. The stats I found were quite surprising, to say the least. Additionally, I also had a chance to review a study on when the best time is to publish

Sep 10 2014

How to Re-Purpose Your Big Pieces of Content

At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of words), that you can then break

Sep 8 2014

21 great articles on writing and blogging

Because I do so much writing for my various clients and I myself have a strong interest in writing and blogging (I was, after all, an English literature and creative writing major in college), I often find amazing blogging and writing resources that have immensely helped me with my own personal and professional writing. Whether

Now Available

How to Be Awesome At Social Media Giveaways
The complete guide to Snapchat marketing

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