Oct 15 2014

us search awards 2014

I think I’m finally just now fully recuperated from Pubcon now, and I got back Friday. I had a blast meeting a ton of people in person that I hadn’t before (but have talked to through email and social media). I also loved spending so much time with my team at Search Engine Journal. I

Oct 7 2014

kcsem kelsey jones

I had a great time speaking at KC SEM last week! The topics I discussed were: Editorial Guidelines Saying “Yes” or “No” to Guest Blog Pitches Building Community Engagement Why Branding Matters to Your Editorial Strategy It was a longer version of the talk I’m giving at Pubcon in Last Vegas this week.   I’m

Sep 30 2014

6 things your competitors can teach you about engagement

I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more successful or relevant in your industry. That being said, there are some areas where you can

Sep 23 2014

Speaking at KC Search Engine Marketing Association September 2014

Exciting news! I will be the main speaker at the September Kansas City Search Engine Marketing Association next Tuesday! I will be doing a longer version of my Pubcon talk, this one titled Content Marketing: Editorial Management for Blogging.  I’ll be covering editorial guidelines, what you need to be an editor, accepting guest bloggers (or not),

Sep 16 2014

when should you send emails or publish blog posts?

A client recently had me do some research on email open rates, as she was planning to introduce a new weekly newsletter to her mailing list. The stats I found were quite surprising, to say the least. Additionally, I also had a chance to review a study on when the best time is to publish

Sep 10 2014

How to Re-Purpose Your Big Pieces of Content

At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of words), that you can then break

Sep 8 2014

21 great articles on writing and blogging

Because I do so much writing for my various clients and I myself have a strong interest in writing and blogging (I was, after all, an English literature and creative writing major in college), I often find amazing blogging and writing resources that have immensely helped me with my own personal and professional writing. Whether

Aug 27 2014

  I’m speaking at 2014 Pubcon Las Vegas with Search Engine Journal founder, Loren Baker, on the editorial process for blogs. SEJ will also have TWO expo hall booth spaces and will be hosting an open bar on the first day. The majority of the SEJ team will be on hand all week to conduct

Aug 25 2014

how to write blog posts fast

According to the 2014 B2B Barometer Report, an annual study comprised of 116 B2b marketers in the U.K., the outlook continues to be positive when it comes to revenues: 87% predicted that their company’s profits will increase over the next year, an increase of 7% compared to 2013. The report is published each year via a

Aug 19 2014

Why you shouldn't blog on vacation

I’ve seen a ton of blog posts this summer about “how to blog while on vacation” or “how to maintain your blog while on vacation.” While admittedly, the latter may have good tips like “write in advance,” I’m here to tell you the final word on blogging on vacation: Don’t Do It!! If you are, you

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